Thursday, November 3, 2022 8:20 AM - 8:35 AM PDT

The state of CDP: how Staples Canada rebuilt their stack to optimize spend and unlock massive revenue growth

In this session, experts at Staples Canada and Twilio Segment will discuss how the tech landscape has evolved, and companies have gone from implementing martech solutions, to CDPs as a core element of the tech stack. Staples Canada serves 90% of small businesses via ecommerce and 300+ retail locations. Several years ago, they found themselves wrestling with legacy, monolithic software. They couldn't build a unified view of the customer, or connect online and offline experiences. Today Segment has helped them drive millions of dollars in incremental revenue via more efficient return on ad spend and personalized messaging. And, they’ve integrated Segment at the core of their stack, where it has unlocked new, mission-critical revenue streams.