Wednesday, November 2, 2022 8:00 AM - 8:15 AM PDT

How Veronica Beard moved to first-party data, reduced CAC by 20%, and stopped worrying about cookies

At the start of the COVID pandemic, luxury retailer Veronica Beard found themselves in need of a customer data platform that could support online and offline interactions, as well as tie together data across its many customer touchpoints. Powered by Twilio Segment 1st-party data, they elevated paid social, turning it from a place where they sold markdowns to the channel with the best lifetime value customers. In this session, you’ll learn how Segment enabled Veronica Beard to build their “omni-customer” approach across online and in-person touchpoints, future-proof their customer acquisition to avoid issues with third-party tracking cookies, and employ a strategy of incrementality – to make their ad budgets hyper-efficient and value-added.