Thursday, November 3, 2022 8:00 AM - 8:15 AM PDT

Alexion reaches providers on their preferred messaging channel with Twilio Frontline

Finding a balance between channels, compliance and user experience is critical to build trusted relationships with healthcare providers (HCP's) today. This session will explore how Alexion Pharmaceuticals, AstraZeneca's Rare Disease Unit, integrated Twilio Frontline with their engagement portal and system of record. This provided sales representatives with a single application to hold compliant, context-driven conversations with HCP's over the messaging channels they prefer.