Thursday, November 3, 2022 8:20 AM - 8:35 AM PDT

How IBM used Twilio Segment to improve adoption, retention, and churn across 200 products

IBM has led the tech sector for as long as there's been one. Imagine all the work a company does to build and bring to market a single product, and then multiply that across more than 200, each with its own engineering team, product managers, customer journey, user personas, pricing model, etc. It’s a million moving parts. In this session, you’ll meet an IBM Data Platform Manager whose team has guided hundreds of products through instrumentation using Twilio Segment. You’ll find out how they started with the goal of better business outcomes, and ended up building a data layer that improved cross-functional collaboration in the development of their own products. And you’ll learn how it helped them improve adoption retention, and churn.