Thursday, November 3, 2022 8:40 AM - 8:55 AM PDT

How product and marketing teams at Glassdoor align to drive engagement

Glassdoor’s mission is to help people everywhere find a job and a company that they love. This end goal can lead to some unique KPIs. In this session, Nicole Fisher, Sr. Engagement Marketing Manager, and Phil Mansour, Sr. Product Marketing Manager of Engagement from Glassdoor will discuss how they fulfill these KPIs with email engagement built on Twilio’s SendGrid Email API. You’ll discover how Glassdoor’s marketing and product teams partnered to build creative communication strategies that drive key business outcomes.