Thursday, November 3, 2022 9:00 AM - 9:30 AM PDT

Discover how Vista doubled customer conversions using Twilio Segment

Vista’s North Star is to become the design and marketing partner for the world’s small businesses. However, the company faced headwinds such as being known as a business card printing business only, its own legacy infrastructure, and inefficient marketing spend. To combat this, Vista pivoted away from a single product transactional business, to instead focusing on recurring long-term customer relationships. See how Vista is utilizing Twilio Segment to build new, efficient, acquisition and retention strategies, foster a culture of experimentation and truly empower their marketing teams to make data driven decisions - resulting in 2x customer conversion and shortened time to conversion.