Wednesday, November 2, 2022 8:20 AM - 8:35 AM PDT

Driving conversions and tracking engagement with Twilio's messaging software is using Twilio’s new Link Shortening and Tracking feature to provide their customers with instant payment access through a shortened link that includes their registered domain. In this session,’s Director of Project Management, Giridhar Ganna, and Twilio’s Product Manager, Sally Lee, will team up to tell you about their experience reducing API calls and expensive third-party link shortening solutions. You’ll learn why tracking engagement with these links can have a big impact on business.