Digital transformation of shopping experiences by Isetan Mitsukoshi
Digital transformation of shopping experiences by Isetan Mitsukoshi
In the spring of 2020, COVID created an abrupt shift in the retail experience forcing many stores to close their brick and mortar locations. Isetan Misukoshi needed to pivot quickly to redesign the shopping experience for their customers. The journey to remote shopping was swift and effective. Through several rounds of active workshop discussions, their digital transformation team developed a mobile app on top of Twilio technologies. Sit in on this session to learn how Isetan Misukoshi built and launched their remote shopping app in just three months, leveraging Twilio Messaging and Video for remote shopping success.
Akihiko Kawamura - Isetan Mitsukoshi Yusuke Suzuki - IM Digital Lab
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