Today, consumers are conditioned to expect highly-personalized experiences - thanks to the amazing customer service experiences in industries like retail, entertainment and so on. Healthcare should be no different. But it lags.. COVID-19 accelerated the adoption of digital health tools in healthcare. Providers now have the tech to deliver personalized, frictionless communications experiences. The patient experience will radically transform in the coming years. How we communicate/engage with patients will be at the forefront of this change. Artera, formerly WELL Health, (Twilio partner & Twilio Ventures Project) with providers, is forging new territory in this space. Whether it’s building, buying or partnering, we're helping providers redefine the patient experience.