Creating loyal customer advocates is key for brands looking to decrease customer acquisition cost and improve retention. Twilio Segment has powered lasting customer relationships for thousands of companies like Vacasa, Domino’s, and Stylepit. According to Twilio’s 2022 State of Customer Engagement Report, investment in digital customer engagement increased revenue by 70% on average. Innovative marketing organizations recognize the importance of a data-driven, connected customer engagement strategy and the powerful effect these factors have on lowering acquisition costs and increasing retention. As marketers experience even more challenges with rising customer acquisition costs, it’s critical to use real-time data, a holistic customer journey, and the right messaging channels to engage customers in meaningful ways. In this session, you’ll learn about: The importance of using a CDP for real-time data activation How to unlock the power of customer data across your connected customer journey How leading consumer brands are building world-class personalized experiences