How Endeavor scaled data infrastructure across an enterprise portfolio of leading entertainment, sports, talent, and events brands
How Endeavor scaled data infrastructure across an enterprise portfolio of leading entertainment, sports, talent, and events brands
Endeavor is a $10B+ enterprise holding company that has grown to encompass many sub-brands and 7,000+ employees, across sports, entertainment, talent, and events. Like many organizations, Endeavor uses Twilio Segment to clean up its data, and make it usable across the company. However, because of the massive scale involved, it simply wasn’t possible to manage instance-by-instance. If each brand ran their own CDP, costs would skyrocket, not to mention that they would have just recreated the silos a CDP was supposed to eliminate. Enter APIs. In this session, you’ll learn how Endeavor leverages the Segment API to efficiently manage and govern their data, and scale marketing best practices across its many brands.
Ilya Galperin - Endeavor
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