Vertu Motors is the 5th largest motor retailer in the United Kingdom. Its aim is to grow through acquisitions and the use of digital experiences to drive organic growth. COVID and new market entrants were causing a dramatic shift to online customer engagement and disrupting Vertu’s business. Its legacy contact center struggled to keep pace, and 40% of customer calls to dealerships went unanswered. In this session, you’ll learn how Vertu deployed Flex, Segment, and Spoke Phone to create an integrated customer engagement and voice platform, tracking every channel and conversation. Vertu now has the power to deliver personalized customer context directly into the call, dramatically improving the customer experience.