The Summits: SIGNAL 2022

10:00am - 11:00am

Virtual SIGNAL Vision Keynote Viewing

At a time when the cost and complexity to find, reach and keep customers is harder than ever before, every business leader is thinking about how to build a more profitable, durable business. Join Twilio’s leadership, as well as special guests and customer speakers, to hear how companies are succeeding in the current environment by reducing acquisition costs and creating happy, repeat customers with Twilio.

The Summits Main Stage (5th floor, InterContinental Ballroom) & streaming in The Summits Lounge (3rd floor, Grand Ballroom)

1:30pm - 2:20pm

Session: How retail and eCommerce leaders are creating lasting customer relationships with first-party data

Retail and eCommerce leaders join Steve Davito, SVP of Data & Growth for Twilio Segment, for a wide-ranging discussion on how they are building lasting customer relationships, and how first-party data is critical to establishing the foundational trust that drives loyalty and increases lifetime value. Featuring speakers Nate Stewart, BigCommerce and Maxime Lagresle, Veronica Beard.

The Summits Main Stage (5th floor, InterContinental Ballroom)

2:30pm - 3:20pm

Session: The future of digital marketing: Increasing returns and lowering costs with first-party data

Leaders from Meta and Twilio Segment discuss their perspectives on the future of digital marketing and explore how first-party data and customer data platforms are helping advertisers lower customer acquisition costs and increase their return on ad spend. Featuring speakers Christine Warner, Meta and Abbas Haider Ali, Twilio

The Summits Main Stage (5th floor, InterContinental Ballroom)

4:30pm - 5:20pm

Session: All riff, no chops? Lessons from American Jazz on vision, discipline, and bravery

Peter Temes, President of the Institute for Innovation in Large Organizations (ILO) and Poncho Williams, veteran jazz saxophonist and teacher, lead an immersive session that explores, through music, the importance of vision, discipline, and bravery in crafting great experiences that fit seamlessly into and enhance the lives of those who live them.

The Summits Main Stage (5th floor, InterContinental Ballroom)

2:30 pm - 3:15pm

Breakout Sessions - Block 1

Product Innovation Track

“Data-Up” Marketing: How Twilio Engage can help you build personalized customer journeys that deliver efficient conversions and lift lifetime value with Kathryn Murphy, VP Product Management, Twilio Segment

The Summit Main Stage (5th floor, InterContinental Ballroom)

Customer Innovation Track

How Allergan Aesthetics launched its Allē loyalty program to inspire consumer confidence with smart, data-driven, engagement with Christine Li, Director of Marketing Technology, Allergan and Aaron Shaw, Regional Director, Solutions Engineering, Twilio Segment

The Summits Breakout Stage (5th floor, Sutter Room)

3:30 pm - 4:15pm

Breakout Sessions - Block 2

Product Innovation Track

How Sanofi uses Twilio Segment to build golden profiles, increase omni-channel engagement and improve patient outcomes with Seth Levenson, Head of Digital Architecture, Sanofi and Kevin Niparko, VP Product Management, Twilio Segment

The Summit Main Stage (5th floor, InterContinental Ballroom)

Customer Innovation Track

The journey to good data: How Shipt refined its measurement approach across teams & platforms to achieve advanced data maturity with Andrew Orso, Director of Data Science, Shipt and Seth Familian, Director of Global Advisory Services, Twilio Segment

The Summits Breakout Stage (5th floor, Sutter Room)