Steve Basra

CEO and President
Toyota Connected North America
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Steve Basra

CEO and President
Toyota Connected North America
Steve Basra serves as group vice president, Connected Technologies at Toyota Motor North America (TMNA) as well as chief executive officer and president of Toyota Connected North America (TCNA). Additionally, he has a global role at Toyota Motor Corporation’s in-house Connected Company and serves as Board Member, Toyota Connected North America; Board Member, Toyota Connected Europe; Board Member, Toyota Connected India. /n In his role at TMNA, Basra leads the development of Toyota’s next generation infotainment, telematics and connected vehicle platforms and services. /n As president and CEO of TCNA, Basra leads the company’s connected car ecosystem and is driving transformational change through cutting edge technology, data and connectivity. /n TCNA serves as Toyota’s data science, software and innovation hub connecting vehicles, customers and businesses through machine learning and artificial intelligence. Since 2016, Toyota Connected has developed products and services for Toyota and beyond and continues to leverage its expertise to develop data-driven products that make mobility better, easier, and more seamless. Key products include an industry-leading big data platform, predictive analytics and Drivelink, a proprietary telematics service platform developed from the ground up. /n In this dual-capped role, Steve helped oversee the design, development and implementation of the company’s connected car ecosystem and most recently the development and launch of an all-new multimedia and infotainment system. Steve is focused on helping transform Toyota from an automotive company to a mobility company through advanced technology solutions. /n Since beginning his career at Toyota in 1998, Steve has served in a number of positions across Toyota’s global operations working in Japan, Belgium, the United Kingdom and the United States. Steve has worked across both application development and infrastructure disciplines and has specialized in connected vehicle technologies for more than 12d years. /n Steve graduated from the University of Nottingham in the United Kingdom with a master’s degree in Electrical and Electronic Engineering.