Wednesday, November 2, 2022 8:40 AM - 8:55 AM PDT

How two D2C leaders use Segment: Univision’s streaming service launch, and ZALORA’s 400+ analytics experiments per year

Univision is the largest US broadcaster of Spanish-language content, reaching 97% of Hispanic households. And, ZALORA–part of the $1.6B Global Fashion Group–is the premier online destination for everything fashion across Southeast Asia. These two very different companies have both leveraged Twilio Segment to improve their Direct-to-Consumer (D2C) business models. In this session, you’ll learn how ZALORA created a data-driven culture rooted in analytics and experimentation. And, how Univision used their first-party customer data to launch a new streaming video service and efficiently acquire subscribers. Whether you're a digital-native business or looking to add a D2C model as part of a digital transformation, this session is for you.