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BEGIN:VEVENT
UID:69e4e0bafc0dca5f37bddcefc8e6bd6fca8f4a2c@swoogo.com
DTSTAMP:20261009T143937Z
DESCRIPTION:Endeavor is a $10B+ enterprise holding company that has grown t
 o encompass many sub-brands and 7\,000+ employees\, across sports\, entert
 ainment\, talent\, and events. Like many organizations\, Endeavor uses Twi
 lio Segment to clean up its data\, and make it usable across the company. 
 However\, because of the massive scale involved\, it simply wasn’t possibl
 e to manage instance-by-instance. If each brand ran their own CDP\, costs 
 would skyrocket\, not to mention that they would have just recreated the s
 ilos a CDP was supposed to eliminate. Enter APIs. In this session\, you’ll
  learn how Endeavor leverages the Segment API to efficiently manage and go
 vern their data\, and scale marketing best practices across its many brand
 s.
DTSTART:20221102T150000Z
DTEND:20221102T151500Z
LAST-MODIFIED:20261009T143937Z
LOCATION:https://twilio.swoogo.com/na/v/s-1182691
SEQUENCE:0
STATUS:CONFIRMED
SUMMARY:How Endeavor scaled data infrastructure across an enterprise portfo
 lio of leading entertainment\, sports\, talent\, and events brands
TRANSP:OPAQUE
X-ALT-DESC;FMTTYPE=text/html:<p>Endeavor is a $10B+ enterprise holding comp
 any that has grown to encompass many sub-brands and 7\,000+ employees\, ac
 ross sports\, entertainment\, talent\, and events. Like many organizations
 \, Endeavor uses Twilio Segment to clean up its data\, and make it usable 
 across the company. However\, because of the massive scale involved\, it s
 imply wasn’t possible to manage instance-by-instance. If each brand ran th
 eir own CDP\, costs would skyrocket\, not to mention that they would have 
 just recreated the silos a CDP was supposed to eliminate. Enter APIs. In t
 his session\, you’ll learn how Endeavor leverages the Segment API to effic
 iently manage and govern their data\, and scale marketing best practices a
 cross its many brands.</p>
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ACTION:DISPLAY
DESCRIPTION:Endeavor is a $10B+ enterprise holding company that has grown t
 o encompass many sub-brands and 7\,000+ employees\, across sports\, entert
 ainment\, talent\, and events. Like many organizations\, Endeavor uses Twi
 lio Segment to clean up its data\, and make it usable across the company. 
 However\, because of the massive scale involved\, it simply wasn’t possibl
 e to manage instance-by-instance. If each brand ran their own CDP\, costs 
 would skyrocket\, not to mention that they would have just recreated the s
 ilos a CDP was supposed to eliminate. Enter APIs. In this session\, you’ll
  learn how Endeavor leverages the Segment API to efficiently manage and go
 vern their data\, and scale marketing best practices across its many brand
 s.
TRIGGER:-PT15M
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