BEGIN:VCALENDAR VERSION:2.0 PRODID:-//swoogo.com//NONSGML kigkonsult.se iCalcreator 2.27.21// CALSCALE:GREGORIAN BEGIN:VEVENT UID:2421392f3095d93b78fb751f8634ca64ea589222@swoogo.com DTSTAMP:20240328T121646Z DESCRIPTION:In this session\, experts at Staples Canada and Twilio Segment will discuss how the tech landscape has evolved\, and companies have gone from implementing martech solutions\, to CDPs as a core element of the tec h stack. Staples Canada serves 90% of small businesses via ecommerce and 3 00+ retail locations. Several years ago\, they found themselves wrestling with legacy\, monolithic software. They couldn't build a unified view of t he customer\, or connect online and offline experiences. Today Segment has helped them drive millions of dollars in incremental revenue via more eff icient return on ad spend and personalized messaging. And\, they’ve integr ated Segment at the core of their stack\, where it has unlocked new\, miss ion-critical revenue streams.\n DTSTART:20221103T152000Z DTEND:20221103T153500Z LAST-MODIFIED:20240328T121646Z LOCATION:https://www.signal2022.com/twilio/v/s-1068825 SEQUENCE:0 STATUS:CONFIRMED SUMMARY:The state of CDP: how Staples Canada rebuilt their stack to optimiz e spend and unlock massive revenue growth TRANSP:OPAQUE X-ALT-DESC;FMTTYPE=text/html:
In this session\, experts at Staples Canada and Twilio Segment will discuss how the tech landscape has evolved\, and companies have gone from implementing martech solutions\, to CDPs as a cor e element of the tech stack. Staples Canada serves 90% of small businesses via ecommerce and 300+ retail locations. Several years ago\, they found t hemselves wrestling with legacy\, monolithic software. They couldn't build a unified view of the customer\, or connect online and offline experience s. Today Segment has helped them drive millions of dollars in incremental revenue via more efficient return on ad spend and personalized messaging. And\, they’ve integrated Segment at the core of their stack\, where it has unlocked new\, mission-critical revenue streams.
BEGIN:VALARM ACTION:DISPLAY DESCRIPTION:In this session\, experts at Staples Canada and Twilio Segment will discuss how the tech landscape has evolved\, and companies have gone from implementing martech solutions\, to CDPs as a core element of the tec h stack. Staples Canada serves 90% of small businesses via ecommerce and 3 00+ retail locations. Several years ago\, they found themselves wrestling with legacy\, monolithic software. They couldn't build a unified view of t he customer\, or connect online and offline experiences. Today Segment has helped them drive millions of dollars in incremental revenue via more eff icient return on ad spend and personalized messaging. And\, they’ve integr ated Segment at the core of their stack\, where it has unlocked new\, miss ion-critical revenue streams.\n TRIGGER:-PT15M END:VALARM END:VEVENT END:VCALENDAR