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In this session, you’ll learn how Healthdirect used Twilio Flex and programmable messaging to create a reliable information hub in under three weeks, and designed it to scale with the ever-changing need for information. Australia’s virtual public health information service, Healthdirect, became a support pillar to the nation during the COVID-19 pandemic. Their network of national call centers and integrated communication tools became vital to gathering and conveying clinical insights, vaccine campaigns, and answers to never-before-asked questions. Powering the national COVID helpline was critical to the Australian government’s early COVID response. Healthdirect helped draw up a blueprint for dealing with future pandemic situations.
Email is a proven communication channel; a crucial component of how the world connected and supported one another during the COVID lockdowns of 2020 and continues to play a major role in our new reality. However, today’s inbox is a far cry from just a decade ago. The new inbox has better security, is closer to a real-time channel than ever before, and is poised for more engaging experiences looming on the horizon. Our panel of experts will illuminate how their companies are molding the future of email and how senders can take advantage of emerging standards and technologies to increase brand awareness and improve the security of their email communications.
At the start of the COVID pandemic, luxury retailer Veronica Beard found themselves in need of a customer data platform that could support online and offline interactions, as well as tie together data across its many customer touchpoints. Powered by Twilio Segment 1st-party data, they elevated paid social, turning it from a place where they sold markdowns to the channel with the best lifetime value customers. In this session, you’ll learn how Segment enabled Veronica Beard to build their “omni-customer” approach across online and in-person touchpoints, future-proof their customer acquisition to avoid issues with third-party tracking cookies, and employ a strategy of incrementality – to make their ad budgets hyper-efficient and value-added.
Head of Data
Join Twilio’s Chief Operating Officer, Khozema Shipchandler, in a discussion with celebrated actor and filmmaker, George Clooney, and esteemed human rights lawyer, Amal Clooney. The award-winning pair will discuss their respective careers and successes, share advice on how to engage communities for good and dive into their work with the Clooney Foundation.
Creating loyal customer advocates is key for brands looking to decrease customer acquisition cost and improve retention. Twilio Segment has powered lasting customer relationships for thousands of companies like Vacasa, Domino’s, and Stylepit. According to Twilio’s 2022 State of Customer Engagement Report, investment in digital customer engagement increased revenue by 70% on average. Innovative marketing organizations recognize the importance of a data-driven, connected customer engagement strategy and the powerful effect these factors have on lowering acquisition costs and increasing retention. As marketers experience even more challenges with rising customer acquisition costs, it’s critical to use real-time data, a holistic customer journey, and the right messaging channels to engage customers in meaningful ways. In this session, you’ll learn about: The importance of using a CDP for real-time data activation How to unlock the power of customer data across your connected customer journey How leading consumer brands are building world-class personalized experiences
VP, Product Management (L8)
IBM has led the tech sector for as long as there's been one. Imagine all the work a company does to build and bring to market a single product, and then multiply that across more than 200, each with its own engineering team, product managers, customer journey, user personas, pricing model, etc. It’s a million moving parts. In this session, you’ll meet an IBM Data Platform Manager whose team has guided hundreds of products through instrumentation using Twilio Segment. You’ll find out how they started with the goal of better business outcomes, and ended up building a data layer that improved cross-functional collaboration in the development of their own products. And you’ll learn how it helped them improve adoption retention, and churn.
Growth Product Manager
Customer lifetime value is earned, not given. Delivering personalized, data-driven experiences at every stage of a customer’s journey results in loyalty, trust, and repeat sales. This increased engagement leads to deeper understanding of your customers, for personalization that gets better and better. It’s a virtuous cycle. But do you have the required elements to make it happen?
Join us as we take you through this virtuous cycle, as we illustrate how you can use Twilio solutions to drive greater customer lifetime value. Then, come along for a ride in Owl Car, a technology-forward auto manufacturer, as we take you through an impactful demonstration illustrating how Owl Car delivers on the virtuous cycle using Twilio Flex and Segment, integrated with best-in-class technologies like Google CCAI and Salesforce. This compelling story features an Owl Car customer, Geoff Lawsen, and shows the engagement strategies Owl Car uses to earn 12 years of his loyalty and trust.
Today, consumers are conditioned to expect highly-personalized experiences - thanks to the amazing customer service experiences in industries like retail, entertainment and so on. Healthcare should be no different. But it lags.. COVID-19 accelerated the adoption of digital health tools in healthcare. Providers now have the tech to deliver personalized, frictionless communications experiences. The patient experience will radically transform in the coming years. How we communicate/engage with patients will be at the forefront of this change. Artera, formerly WELL Health, (Twilio partner & Twilio Ventures Project) with providers, is forging new territory in this space. Whether it’s building, buying or partnering, we're helping providers redefine the patient experience.
CEO and Founder